What Makes a Great Personal Brand Photo?

Great personal brand photos can transform your entire business. They have the power to make your intended audience connect with you on a deeper level, trust your expertise, and want to support you with their business. So how can you make sure the photos you get from your personal brand photoshoot are the best they can possibly be? What exactly is it that makes a personal brand photo great? Overall, it comes down to three things.

Great personal brand photos are ‘branded’

Great personal brand photos are completely branded, from composition to colour schemes to wardrobe choices. They capture your unique personality. They’re filled with thoughtful details such as props and intentional accent colours. They’re a visual representation of who you are as a person and what you offer to potential clients.

They’re high-quality

Great personal brand photos are a work of art. They’re well thought out, with a concrete story behind them. And they’re taken by a professional photographer who knows how to bring that story to life and make the subject look their best. Lighting, composition, styling, direction - there are so many parts that make up a great photo.

Great brand photos have a purpose

The best personal brand photos are taken with a specific purpose in mind. They’re deeply connected to your business’s goals, whether you’re looking to rebrand your business, launch your business, or introduce a new product. You know where you’ll use them online and how they’ll support your marketing efforts. Every photo is taken with those intentions in mind, leading to a really cohesive and impactful result.

Now that you know some of the things that make a great personal branding photo, it’s up to you to do your homework and decide how your photos will fit into your brand and express your individuality. And if you’d like some help doing that, just contact me and we can have a chat about your brand and how we can best utilise brand photography to move your business forward.