Show who you are and what you do :: Personal Branding Photography Sydney

When you’re launching a new business, you want to introduce yourself the best way possible, with really strong and cohesive branding. It’s also a great idea to have a store of content up your sleeve, whether that’s to free you up during those first few months while you’re busy establishing your client base, or even as an established business, to keep your brand active and front of mind to your audience. If getting that all together sounds time-consuming, let me give you some really good news. In just one personal branding session, we can capture a large variety of content for you - that’s headshots, lifestyle branding images, product photos and even custom stock photos!

This recent personal branding photography photoshoot with Stacy from ‘In Your Head Nutrition’ is a perfect example. Stacy is a nutritionist who is passionate about mental health and has launched her new business during covid and 2020. She loves working with clients to support mental health through diet and lifestyle. As part of launching her business, Stacy needed a variety of photos for her new website and socials. In this single personal branding photography photoshoot, we were able to capture so quite a lot of content, all of it customised for her brand.

Great Personal Branding photos show the real you!

Stacy is a super fun girl, she has a unique style that made it really fun working with her. She brought a few different outfits and we set up four different sets so what we achieved was a wide variety of content, all consistent and on-brand, and there’s no way to tell it was all taken in just a few hours. Halfway through, Stacy kicked off her shoes and brought in her pup for some relaxed, barefoot fun. Inclusions like this are great as they show more of your personality. By including as much of yourself as possible in your branding, you are ensuring you’ll attract your type of customers and followers. The kind of people that love and are interested in what you do. Pets especially are a great way to connect with your audience. Just from these images you can see Stacy is a tea drinker who loves her pup (like me!), as well as some of the tools and books she works with. How great that clients who see her website and socials will then see these resources show up in their consultation. All these small points of connection are really important in establishing genuine and strong customer relationships. By including so many aspects of her personality, this personal branding photography session makes for a great introduction to both who Stacy is and what she does.

More than just Business headshots

Stacy’s personal branding photography session was all about getting the variety that she needed, ranging from headshots, lifestyle brand images and stock photos, to launch her new business. Most importantly, all the content is custom - unique to Stacy - to help her business and brand stand out. And a big kudos to Stacy, she’s already using her library of custom content so well across her website and socials. Check out just how Stacy using the images we took at her personal branding photography session to put her best foot forward on her website, facebook and instagram.

Need a Sydney Personal Branding Photographer?

If you’d like to chat about how, together, we can create a library of custom, branded photography to help build your business, get in touch - I’d love to hear from you!