The theme for International Women’s Day 2023 on March 8 is ‘Embracing Equity’. But what exactly does that mean?Equity looks differently for all women. But in every season and every role, women deserve to be loved and celebrated.

Sasha is a creative, and there’s nothing more exciting for creative people than seeing a behind the scenes. People LOVE a sneak peek! It’s not just about having photos of your products… if love, care and hard work go into what you create, then images that give that coveted ‘peek behind the curtain’ look are very enticing and engaging.

If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!

A Luxe Branding Experience is more than your average personal branding photoshoot - it’s an all-inclusive day of content creation while having fun and feeling pampered. Running a business can be busy and finding time can be hard. So let’s set aside one single day, and get a year’s worth of content!

In order to get the amazing benefits of great personal branding photos, you’ve got to have a totally successful photoshoot first. You don’t want to risk making any mistakes that undermine the power of your photos! Here’s what to make sure you DON’T do at your personal brand photoshoot.

Good personal brand photos can transform your entire business. They have the power to make your intended audience connect with you on a deeper level, trust your expertise, and want to support you with their business. So how can you make sure the photos you get from your personal brand photoshoot are the best they can possibly be? What exactly is it that makes a personal brand photo great? Overall, it comes down to three things.

My day spent with Allyson from @old2bold was amazing for lots of reasons. Firstly, because I just LOVE capturing people in their element, working with their hands and getting creative. This branding session was just so fun because through restoring her amazing pieces, Allyson feels she gets to give them a new opportunity to tell their story. I feel the same way about photography, I love getting to help business owners tell their story and share their brand with the world.

For this recent personal branding session with the beautiful Sarah-Jane Meeson, the brief was to create content for all three of her businesses. By having a just a few different outfits and props, Sarah-Jane was able to get tonnes of content for all three of her businesses in a half day personal branding session!

Nowadays, it’s more important than ever to totally own who you are. In a world that’s increasingly digital, your personal brand is what tells people who you are, what you do, and what makes you worth caring about. Here’s a step-by-step checklist to create your personal brand and help people discover the real you.

You’ve probably heard of wedding photography, family portrait photography, and portrait photography. But what exactly is personal brand photography? How is personal brand photography different from just getting a new set of headshots? What is it that makes a personal brand photoshoot so unique? We’ll answer all of your questions here.

Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate with the public. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s why personal brand photography is so important for you and your business.

In today’s fast-paced digital market, fresh and original content is essential. Customers are more savvy than ever in looking for products and services that match their needs. Incorporating a professional personal branding photo session into your marketing budget might seem unnecessary, but when you see how much usage you get out of one session, it really is a smart business investment.

Recently I had the opportunity of doing a commercial photography shoot with the fabulous Jules Read - a custom jewellery designer in Western Sydney.