The theme for International Women’s Day 2023 on March 8 is ‘Embracing Equity’. But what exactly does that mean?Equity looks differently for all women. But in every season and every role, women deserve to be loved and celebrated.

Sasha is a creative, and there’s nothing more exciting for creative people than seeing a behind the scenes. People LOVE a sneak peek! It’s not just about having photos of your products… if love, care and hard work go into what you create, then images that give that coveted ‘peek behind the curtain’ look are very enticing and engaging.

A Luxe Branding Experience is more than your average personal branding photoshoot - it’s an all-inclusive day of content creation while having fun and feeling pampered. Running a business can be busy and finding time can be hard. So let’s set aside one single day, and get a year’s worth of content!

My day spent with Allyson from @old2bold was amazing for lots of reasons. Firstly, because I just LOVE capturing people in their element, working with their hands and getting creative. This branding session was just so fun because through restoring her amazing pieces, Allyson feels she gets to give them a new opportunity to tell their story. I feel the same way about photography, I love getting to help business owners tell their story and share their brand with the world.

For this recent personal branding session with the beautiful Sarah-Jane Meeson, the brief was to create content for all three of her businesses. By having a just a few different outfits and props, Sarah-Jane was able to get tonnes of content for all three of her businesses in a half day personal branding session!

Recently I had the opportunity of doing a commercial photography shoot with the fabulous Jules Read - a custom jewellery designer in Western Sydney.