8 Holiday Content Ideas for Your Business
The festive season can be a tricky time for some businesses when it comes to posting content. Depending on what you do, Christmas can be a busy, or very quiet time of the year. If you’re busy, having content scheduled out ahead of time is a sure-fire way to ease the stress of having ‘one more thing to do’. If you’re quiet, it’s a great opportunity to continue a conversation with your audience, keeping yourself top of mind, and offering engaging content beyond the in’s and out’s of what you provide. Here are 8 Holiday Content Ideas for your business or brand!
Festive Profile Photo or Team photo
Many of us keep the same profile and cover photos year-round. Once we have an image we’re comfortable with, it’s tempting just to stick to it. Updating your profile picture is a great idea for two reasons. One is that you’ll pop up on your audience’s feed to say that you’ve changed something which is great for recognition! Also, this festive change is bound to be eye-catching. It’s something different, fun, and engaging. Why not get festive team photos ready for posting, and give your page a seasonal look. BONUS: this doubles as a great team-building activity or early Christmas party!
promote holiday deals or offers
If you’re offering a great deal or discount for the holidays, now is a great time to start promoting them. Christmas is a time when people are shopping and actively searching gifts and others services , so please don’t think you’re being ‘sales-y’ or pushy. You’re actually being helpful! Seize the opportunity to talk about what you offer and even give a time-limited incentive to encourage people to make the most of your promotion.
SNEAK PEEKS
Picture gift-wrapped surprises, the excitement, and anticipation - Christmas isn’t only for the kids! Excite your audience and make sure you have their full attention by posting sneak peeks. Whether that’s a new release coming, a new office space, an exciting theme or offer coming in the New Year. Christmas is a great time to cultivate your customer’s interest for the following year. Have fun with placing your product in a festive setting. This is not only timely but also eye-catching and attractive content.
SPECIAL DATES
It’s important that our customers know they can reach us reliably. If you’re altering your time or work dates around the Christmas and New Year period, be sure to let your audience know. Any dates that are relevant, including special order cut-off dates, closures or reduced/increased trading hours, should be communicated early to avoid customer disappointment.
YEARLY RECAP
The end of the year is often a time for reflection on the past year, the highs and lows, special events, success and stories of transformation. Christmas is a great time to celebrate these stories with your audience, both in building genuine connections and to ignite interest and urgency in those watching from the sidelines. Post content that shares and compares your year’s achievements, acknowledges any great events and supporters, and literally “wrap’s up” the year that has been.
CONTEST OR GIVEAWAY
Christmas is a time of giving, and a great opportunity to give back to the community in some way. Get your audience excited and tagging with a Christmas contest or giveaway. This is a great way to meet potential new customers and hopefully can generate you lots of leads to start off the New Year, as well as giving something back to your followers.
THEMED TUTORIALS
Whether it’s a DIY instruction video or a course you run, anything Christmas-themed is sure to please most people during the last few months of the year. Adding a festive theme to your tutorials makes them relevant and appealing at this time of year. Timeliness is often a tricky thing to gauge in posting content, but around Christmas, everyone is overwhelmingly focused on the time of year. Use that to your advantage and post useful content that educates, excites or assists your audience.
CHARITIES OR CAUSE AWARENESS
Christmas is a great time to pay it forward to charities or services that are close to your heart or your business’ purpose. Posting about non-business content conveys your heart and vision to your audience, beyond just what it is that you do. If you don’t already have one, perhaps find a local or meaningful charity to you, use your platform to share the love this Christmas and lead by example, perhaps pledging an amount or percentage from profits or sales to support the cause.